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Claire McCardell
Claire McCardell (1905–1958) was an American fashion designer in the arena of ready-to-wear clothing in the 20th century. From the 1930s to the 1950s, she was known for designing functional, affordable, and stylish women's sportswear within the constraints of mass-production, and is today acknowledged as the creator of the "American Look",〔"FASHION: The American Look" ''TIME.'' Web. 12 Nov 2009.〕 a democratic and casual approach to fashion that rejected the formality of French couture.
==Education==
First attending Hood College in Maryland from 1923 to 1925 at the age of 16, McCardell enrolled in Parsons (then known as the New York School of Fine and Applied Art) in 1925 to pursue her interest in fashion.〔"Claire Mccardell" ''Fashion Designer Encyclopedia.'' Web. 21 Oct 2009.〕 There, she received a grounding in the general principles of art and design as well as the more specialized disciplines of costume illustration and design. For her second year of study, she attended the school's branch in Paris. The students were often invited to view the collections at important couture houses, including that of Madeleine Vionnet. By purchasing and disassembling Vionnet end-of-season samples, she learned about that designer's pioneering use of the bias cut and incorporated the technique in her own work, simplifying the original lines in order to render the finished garments more accessible to American women.〔"Celebrating Claire McCardell" ''The New York Times.'' Web. 12 Nov 2009.〕 In 1928, after completing a third year in the school, this time at the New York campus, she received her certificate in costume design.
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